Visual Identity • Creative Direction

Betterfin

Bringing a human side to finance through strong design

Background

Betterfin offers a single, intuitive process to get options for the best and most appropriate financing for a small business owner. One stop shop, a single application to get dozens of real financing offers.

Solution

The aim was to create a reliable bold brand. A brand that will leave the people with feeling that whatever they’re hoping to accomplish, will get done – and be done with care. They feel like they will be taken care of by someone they can trust.
Michaela worked closely with the Betterfin team to take their already established brand strategy to its logical conclusion, rebooting the visual identity, and creating a design system to set the base of their visual communication.